However, absent from current research is a practical examination of wildfire metaphoric framings in the media – among other wildfire communication tactics – and how such framings influence risk perceptions and planned coping behaviours.
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Climate projections for Canada show temperature increases and dry, windy conditions that will fuel wildfires.
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This report is intended to supplement the study “Fighting the raging beasts’ blaze: Examining the effect of message framing in wildfire news reports on risk perception.”