The year 1973 marked a turning point for road safety in Canada. In that year, 6706 people died from road crashes. Since that time, advances in engineering, education, enforcement and medicine have reduced the annual death toll to less than 3000 people per year, despite increases in both population and mobility (Transport Canada 1997; 2003).
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Each year road crashes drain over $10 billion from the Canadian health care system and result in nearly 3,000 fatalities and one injury for every 135 citizens. Furthermore, despite large reductions in injury rates per unit of travel, the injury risk per capita is at a similar level as it was three decades ago